Ralph Anderl, the designer of ic! berlin, is a charismatic entrepreneur and risk- taker who challenges the status quo and surrounds himself with liked-minded people who think outside-the-box. Understanding the importance of generosity as both a way of life and as a business principle, his world is a playground that is both attractive and addictive.
Ralph Anderl's approach to life and business is based on ‘Cultural Pedagogy' - the study of the breakdown of culture and its impact on education, literature, politics, music and philosophy.
One of the concepts Ralph studied that he struggles with is that in times of flux, culture dissolves. Rather than the lethargy identified in this, he saw an opportunity to create a sense of community through action.
From this opportunity, the story of ic! berlin was born and has become eyewear folklore ...